As curious persons, we are passionate about new ideas and inventions that promise to transform our lives and create new opportunities. We like to rapidly replace old technologies with new ones. There are two philosophies to change our service architectures. First is based on the idea “build to last”. Another is the idea “built to be changed”.

These alternative philosophies lead us two alternative service architecture planning models. In the first one you plan such service architectures which ..

Research shows that perhaps the most essential phenomenon related to consuming and consumption is the increase in customers’ willingness to tune and customize products and services to suit their own needs. This is clearly visible, for example, in real estate development and housing.

This development is currently taking a step forward: we now discuss prosumers who take part in the production of their own services in cooperation with service providers. This theme includes the idea of customer-dri..

Visionary Bruno Munari wrote already 1960^th:  “Today it has become necessary to demolish the myth of the ‘star’ artist who only produces masterpieces for a small group of ultra-intelligent people. It must be understood that as long as art stands aside from problems of life it will only interest a very few people.” [1]

It seems to us that ‘star’ designer is living well in 2010^th. Wow architecture gathers attention and many designers still act (and are treated) like stars. The spirit of public ..

The process where the problem solving and scientific thinking moves from disciplinary silos or domains to cross-disciplinarity, where phenomena are treated as unities that cannot be fully understood by breaking them into pieces that are studies just from one angle. Instead what is needed is true co-operation between experts and traditions of various fields. 

In the current societal, economical and cultural situation, good ideas and concepts have become the most essential intangible capital. The..

We are currently conducting research on the evolution of expertise in (service) design as a part of ServiceD project. Service design is a young field of expertise and related competences and skills are only being shaped. The situation is very interesting: internationally there are many different definitions of service design. At the same time new competence areas and skills are linked to service design. This kind of adventure in the in-betweens and the search for what is bubbling under opens u..

I recently visited the Finnish National Opera. On programme there was Doctor Atomic by the contemporary composer John Adams. I greatly enjoyed the high-quality, minimalistic music and the strong libretto with lots of meaningful messages and ethically serious topics. This kind of opera makes you seriously think and contemplate. To cite Opera’s information pages:

“The contemporary opera Doctor Atomic transports us back to July 15, 1945, when preparations for the first test of an atomic bomb are..

 I have already earlier written about homo ludens and the new ethos of creativity. It is pretty interesting how the notion homo ludens has become popular in the contemporary discussion.

It seems we have understood that a human being is not just a homo economicus of economic rationality nor the engineering blacksmith of homo faber but also a playful human. The famous key work regarding this thematics is the classic book Homo Ludens (1938) by the Dutch cultural historian Johan Huizinga (1872–1945).

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According to Reima Rönnholm, service design includes five main elements that separate it from other fields of design and thus make it unique.

The first and foremost element of SD is the prioritization of revenue creation for the client. SD has to find solutions that enable the designed service to create additional value where the needs and business of the client is concerned. This is why SD has to understand business and be able to assess whether a given service is functional and relevant for ..

“Unless we invent a better future, we won’t have one of any kind”
–Arthur C. Clarke

Ideation and concept design are key elements of service design. In the current socio-cultural and financial environment new ideas and concepts are the most valuable immaterial assets (alongside competences and brands).

Many are willing to traverse the realm of blue ocean strategies – and it is easy to believe that new ideas and concepts are being created with little or no hindrance and child-like enthusiasm. How..