Digital evolution designer Mika Ilari Koskinen stated in his interview that the new experts of the design field (and service design) are coming from all educational backgrounds in the future, not just a few like it was before, but they all go to work into the expanding creative industry (design + applied arts) and experience industry. He was able to locate the following six specific expertise needs of the design field in the future:

1. Business development experience and competences are needed in..

Today consumers are actively connecting with each other and talking everything from food and motorcycles to wines and fashion. Many consumers are directly sharing their own experiences and thoughts on various social webs. The growing consumer attraction to social media is a reality of today´s marketing operations. On the other hand, consumers are frustrated with traditional media.

These two trends amplify each other when combined. Thus, it is not a big surprise that social media marketing is no..

Today there are many security risks associated with our organizational decision environments. Typically we can talk about production (or supply side risks) and marketing risks (demand-side risks). In the field of futures studies risks are associated with political systems, economic systems, social systems, technological systems, environmental systems and value changes. The STEEPV framework is a good framework to identify potential security and safety risks. Wild cards and black swans are often..

There is a long history of academic and industrial interest in the service sector and service modeling and design. The key to service science is interdisciplinary thinking, which is focused not merely on one aspect of service but rather on service as a system of interacting parts that include people, technology, and business. For example, IBM has been creating an industry consortium called the “Service Research and Innovation Initiative” focused on establishing what it calls service science as ..