As curious persons, we are passionate about new ideas and inventions that promise to transform our lives and create new opportunities. We like to rapidly replace old technologies with new ones. There are two philosophies to change our service architectures. First is based on the idea “build to last”. Another is the idea “built to be changed”.
These alternative philosophies lead us two alternative service architecture planning models. In the first one you plan such service architectures which ..
We are currently conducting research on the evolution of expertise in (service) design as a part of ServiceD project. Service design is a young field of expertise and related competences and skills are only being shaped. The situation is very interesting: internationally there are many different definitions of service design. At the same time new competence areas and skills are linked to service design. This kind of adventure in the in-betweens and the search for what is bubbling under opens u..
According to Reima Rönnholm, service design includes five main elements that separate it from other fields of design and thus make it unique.
The first and foremost element of SD is the prioritization of revenue creation for the client. SD has to find solutions that enable the designed service to create additional value where the needs and business of the client is concerned. This is why SD has to understand business and be able to assess whether a given service is functional and relevant for ..
There is a common belief that quality of design would somehow be a matter of taste. It is utter nonsense, because were it so, teaching design and competence development on e.g. the field of service design would prove impossible.
On the other hand, users’ opinions are extremely relevant where quality of design is concerned. Consumers (/clients) can provide valuable feedback for service development. However, this doesn mean that quality of service design could be measured in mere opinions.
“If I´d..
According to Digital evolution designer Mika Ilari Koskinen, service design is part of the concept design process in YATTA. It is typically used at the early phase, where it is needed to gather information and observe end users in real actions. Typically these kinds of projects are carried out within a service design frame, e.g. user segmentations and service paths. To continue, the work of a service designer in a project is like the work of a movie director, says service designer Mikko Koivis..
Digital evolution designer Mika Ilari Koskinen stated in his interview that the new experts of the design field (and service design) are coming from all educational backgrounds in the future, not just a few like it was before, but they all go to work into the expanding creative industry (design + applied arts) and experience industry. He was able to locate the following six specific expertise needs of the design field in the future:
With the continuous and rapid development of digital technologies, postmodern societies will experience a new technological revolution, which is today -- called the “Ubiquitous Revolution”. The core vision for the future is the digital revolution that is currently dominating postmodern societies throughout the world. Discussions about information or knowledge societies are closely connected to ubiquitous revolution.
Ubiquitous refers to pervasive, embedded information technology that works impe..
Service design is often understood wrongly. Many expect that service design is something only for public or company demands. This is a wrong belief that we should get rid of - as soon as possible. Service design thinking can be applied also at home. Home is our key service of life. We can even claim that good service design can change our life at home, and probably to a better direction. How this all happens?
At home we can focus on the three most important parts of a home: sleeping spaces, liv..
Difference between design and service design is in the method of observation. SD focuses on customers’ needs and attempts to design everything from that point of view. In the industrial society we had industrial design. In service society we have service design. The principles of design are always applied to manufacturing processes of one particular time. People are designing things that they are working with basing on what they are trying to accomplish, says Digital evolution designer Mika I..
Digital evolution designer Mika Ilari Koskinen stated in his interview that design lies in the process, not in the product. Planning analysis, scenarios, roadmapping, and strategy setting take place in the beginning of a process. Design comes after that; as the process needs to be conceptualized and finalized. Applying and selecting solutions is about design. Thus the strategic level in the beginning of a process is more about planning than design whereas the tactical and operational levels, w..