Sep 27, 2010 5:33:37 AM - Tuomo Kuosa
Think of a marketing slogan in a wall "Bank service touchpoint. Design Reima Rönnholm." Sounds rather ridiculous, does it not? Objects are marketed in this fashion; consider "Diningroom table. Design Harri Koskinen" or "Vase. Design Stefan Lindfors" No-one seems to make fun of those. Where is the difference?
The difference lies, of course between the tangible object and the immaterial service. Only a designed physical object is linked to a "real thing" that becomes a designer product or an obj..
service design, service touchpoint, celebrity culture, brand management