Think of a marketing slogan in a wall "Bank service touchpoint. Design Reima Rönnholm." Sounds rather ridiculous, does it not? Objects are marketed in this fashion; consider "Diningroom table. Design Harri Koskinen" or "Vase. Design Stefan Lindfors" No-one seems to make fun of those. Where is the difference?

The difference lies, of course between the tangible object and the immaterial service. Only a designed physical object is linked to a "real thing" that becomes a designer product or an obj..

Times are changing ... and social change continues. We all recognize unique moments when we encounter them. Today when young people are entering the labor market for the first time, they have experienced many things I did not know well when I was a teenager in the 1970s. They have had two televisions, three laptops, i-Pod, the very latest mobile telephone, 2-3 boy/girlfriends, many computer games and a wardrobe full of fashion clothes.

This kind of change has been a real change in post-industri..

In the last couple of weeks or so, two seemingly insignificant news stories have reached my ears. First, Starbucks announced they enter the Finnish market - yes, there are still markets where the brand isn’t active yet - and second, the main Finnish newspaper, Helsingin Sanomat (HS), revealed plans to move from broadsheet to tabloid format.

My somewhat antihipsteresque circle of acquaintances, all but a few easily described as knowledge workers or belonging to the creative class, seems to gre..

What is the Future of Work? Regarding this issue I was interviewed by Welcome to Finland magazine some months ago.

It has been said that the future worker is either in a big trouble or the winner of his own labour market. It seems clear that workers have to be more flexible than before and be able to react to changes in the market and product development quickly. They should have a high tolerance level for stress, hurry and strict deadlines.

In addition to independent working culture, many tasks..

One big challenge of service design competence development is to meet brand identity ideals. Ideals are essential to a responsible creative process regardless of the size of company/organization or the nature of business. A simple truth is: The best identities advance a brand. Ideals and identities must be integrated by professional service design services. High level service design professional knows these brand identity ideals.

There are many brand identity ideals: Vision, differentiation, fl..