Research shows that perhaps the most essential phenomenon related to consuming and consumption is the increase in customers’ willingness to tune and customize products and services to suit their own needs. This is clearly visible, for example, in real estate development and housing.

This development is currently taking a step forward: we now discuss prosumers who take part in the production of their own services in cooperation with service providers. This theme includes the idea of customer-dri..

Digital evolution architect Mika Ilari Koskinen found ten key drivers for the future of design in his interview.

I. Globalization is of course the biggest driving force. When manufacturing leaves a country, design follows it. This forces new models to production and planning.

II. Digitalization and ubicomputing (ubicom) are bringing new professions to the design field by 2020.

III. Design is entering the information security field.

IV. Design is entering the infrastructure planning field.

V. Augmen..

A number of key terms and concepts have been grouped together in the recent debate over innovations and technology: knowledge society, information society, network society, informationalism, the Information Age, innovation economy, innovation environments, innovation ecosystems, business ecosystems, living labs, complex systems, autopoiesis, dominant design…

And to continue: KIBS (= Knowledge Intensive Business Services), STI and DUI principles, value networks, the creative economy, the creativ..

1. analysis and cross-disciplinary research related to service development

2. foresight and strategy work related to service development

3. creation of new service ideas and concepts

4. design of service processes

5. multisensory design of service environments

6. planning and design of service related marketing and communication 

7. guidance related to the development of service processes and environments

8. coaching or training related to service development (e.g. tuning, editing, or changing servi..

ServiceD project involves a number of dimensions. On one hand, the project

does research into the evolution of design expertise in Finland and Estonia

from the early 20th century onwards - including foresight work on

development paths up until the year 2030. At the same time, the project

studies the evolution of service development expertise. The project creates

visualized maps depicting the evolution of expertise as parts of

transdisciplinary analyses. The main idea is to develop service design

expe..

Recently I have often found myself discussing service design and its definition(s). Design professionals often seem to lack theoretical education and have sometimes problems understanding key concepts. On the other hand it needs to be acknowledged that the meaning of concepts depends on the context they are used in. Furthermore, the meaning of concepts changes over time. This means that purely academic terminological definitions are not good enough.

Finnish web site palvelumuotoilu.fi defines s..