Research shows that perhaps the most essential phenomenon related to consuming and consumption is the increase in customers’ willingness to tune and customize products and services to suit their own needs. This is clearly visible, for example, in real estate development and housing.

This development is currently taking a step forward: we now discuss prosumers who take part in the production of their own services in cooperation with service providers. This theme includes the idea of customer-dri..

Perhaps the one thing in common with all areas of design work is the need to realize and prototype, states service designer Esa Rauhala in his research interview.

Reima Rönnholm says that, in fact, the English word design is more descriptive than its Finnish translation ”muotoilu.” Whereas the English expression refers strongly to planning and the means of creating, the Finnish term is more open for a wide range of interpretations and its usage is therefore somewhat more difficult. The connotat..

In the last decades, the share of intangible assets has increased in relation to tangible capital (cash, real estate, equipment, etc.). Brands, know-how, and competence form the core of the contemporary economy of experiences and participation. I anticipate that this development continues and most probably escalates all the way to year 2015. The European companies should improve their competitiveness in brand management field.

At the same time, the impact of brands has spread little by little t..