Jan 5, 2011 1:40:16 PM - Jari Koskinen
In the last decades, the share of intangible assets has increased in relation to tangible capital (cash, real estate, equipment, etc.). Brands, know-how, and competence form the core of the contemporary economy of experiences and participation. I anticipate that this development continues and most probably escalates all the way to year 2015. The European companies should improve their competitiveness in brand management field.
At the same time, the impact of brands has spread little by little t..
a new role of brands in 2015, service design, service development, hyper-individuality, ubiquitous society, person as brand, smart and mediated built environment(s), sub- and countercultures