Creativity, creative processes, innovation dynamics and flexible processes of action seem to be highlighted as the essential starting points for developing today’s worklife, education and the economy. This will most probably be the case also in the near future.

It seems clear that the specialists, innovators and knowledge workers of the “creative economy” possess loads of human capital. They seek various kinds of experiences to develop their own minds, their models of action and their sosio-technical (media) toolkits.

Such people are characterised by the ethos of creativity and by multicultural competences. Following in the lines of Richard Florida who has risen to the status of an international “guru,” the creative class can be viewed as an interesting mix of the bourgeois and the boheme. The stimulating key word “bobo” (bourgeois-bohème) has been used already for many years. To cite Wikipedia:

"Bobos in Paradise: The New Upper Class And How They Got There is a book by David Brooks, first published in 2000. The word bobo, Brooks's most famous coinage, is a portmanteau of the words bourgeois and bohemian. The term is used by Brooks to describe the 1990s descendants of the yuppies. Often of the corporate upper class, they claim highly tolerant views of others, purchase expensive and exotic items, and believe American society to be meritocratic."

It is somehow symptomatic that also the notion homo ludens has become popular in the contemporary debate on creative processes. We have understood that the human is not merely a homo economicus of economic rationality nor the engineering blacksmith of homo faber, but a playful human, homo ludens, as cultural historian Johan Huizinga (1872–1945) stated as early as 1938 in his classic work.

Huizinga's main idea was that even “unnecessary” challenges seem to play a big role in the advancement and development of the human race. Cultural life, works of art, games, sports, carnivals and festivals are deeply rooted phenomena of humanity, even though they are not the results of straightforward need or necessity.